Privacy: Your right to privacy and data security is very important to New Audience Limited. We have created this privacy policy in order to demonstrate our firm commitment of protecting your information. The following discloses our information gathering and dissemination practices for the Hop2Shop web site. Privacy refers to information we gather about you, and the use we make of it, in the course of our business.

Any personal information you provide to us on our website when you register or update an account, enter a contest or promotion, shop online or request information (i.e. name, address, e-mail address, telephone number and credit card information) is maintained and processed by New Audience Limited in private files on our secure Web server and our internal systems. We will strive to comply with all applicable UK Data Protection and consumer legislation from time to time in place.

Information we share with others: New Audience shares information about our customers with some of our affiliated companies and reputable third parties in order to help us provide better service to you. We require these third parties to maintain your information in the strictest confidence. In addition, we may also share statistical, demographic and other non-personally identifiable information with third party companies to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information we are entitled to do so. If you would like to opt out of our information sharing agreement, please call +44 (0) 1922 454710 anytime or email us at info@newaudience.co.uk and we will be happy to remove your details from the list.

Ownership: Customer information gathered by New Audience becomes the property of New Audience and could possibly be transferred if the company is sold.

Security: The security of your information is also very important to us. To ensure the correct use of information, we have put in place the appropriate physical, electronic, and managerial barriers and procedures to safeguard and secure the information we collect online.

Updates: New Audience may update our privacy policy from time to time and use of the information we collect now is subject to the privacy policy in effect at the time of use. Whenever we make a change, we will post the updated policy at this site and we encourage you to check our policy periodically. By using our website following the posting of a change in the privacy policy, you consent to the updated policy. If you have any questions or concerns regarding our privacy policy, please contact us on +44 (0) 1922 454710 or via email at info@newaudience.co.uk.~~~412~566~~